Get to know Pinterest Ads, then work through setup, measurement and optimization in order. Start at the step you need and return to the foundations whenever a concept needs a closer look.
Read in order
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Pinterest ads for beginners: connect the idea to the next step
Your shop sells desk lamps. A photo showing one in a workspace might explain its use better than an isolated product shot. That's an idea for a teaching exercise in visual advertising, not a promise that Pinterest will generate sales for the shop.
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Pinterest attribution: understand what each report counts before reconciling sales
Pinterest credits itself with more sales than your website analytics does. Start with “what does each report count?” rather than “which system is wrong?” Attribution windows, interaction types, account scope and values can differ.